When all is said and done the point of all marketing online is to drive relevant traffic to conversion into real money. Thats it. For instance, if you are number 1 on Google for a particular keyword but its not driving a high volume of relevant traffic and not making money then whats the point? Many companies get too stuck on the idea that SEO and SMM are the ways to get revenues into the company. Sure, they can work but ultimately any campaign must focus on the basics of driving high quality, relevant, convertable traffic to your site.
So in order to help meet and exceed this challenge we have created a program called Demand Builder. Simple put it works by increaseing relevant traffic to your site and then charging you for each visitor much like PPC but much more cost effectively. Our per visitor costs tend to be around 60% of that of PPC.
So what are the core elements of Demand Builder, well its basically everything we have learned about internet marketing, so broadly covers the following: